About
Virality is a random Brownian motion with a drift, similar to stocks or weather forecasts. We are using stock pricing models to build predictive analytics for video virality There are 2 products we are working on. 1) Fantasy football for YouTube videos. Tubett is a fun and free to play YouTube market game. Every video has a virtual price that is proportional to its popularity (views + social shares). Players from over 25 countries compete to buy viral videos that they believe are about to take off virally and sell them as price (popularity) increases. Players can challenge friends in custom and global groups/leagues. It is game on viral videos that auto filters the most popular videos as they are also the most traded ones 2) TubEcho is a B2B product that helps brands and media agencies estimate future engagement footprint of their video campaigns and benchmark with competitors to adjust their marketing budget.