About
Upfront Analytics is disrupting the way market research is collected and distributed. We use fun mobile games, not gamified surveys, to collect superior data, and produce faster actionable intelligence for brands and products. Our games are based on popular parlor games and board games that have proven entertainment value – think Charades, Family Feud, Taboo, etc. These games use mechanics such as estimation, comparison, description, prediction, and top-of-mind answers, with which we can peer into a player’s emotions and thought processes to generate insightful market data. As players return to our games day after day we build comprehensive profiles of each player over time, which we then mine and analyze to generate actionable market insights. Our customers are the marketing and insight departments of major US and UK brands who have realized that surveys and focus groups are yielding increasingly questionable data that are compromising their marketing and sales strategies.